Google Reviews Not Showing Up in 2023?

Google Reviews Not Showing Up in 2023? Here’s What You Need to Know

Google reviews not showing up in 2023 and how to fix it

Google Reviews can make or break a business’s online reputation. They are a form of social proof that helps potential customers to decide whether or not to buy a product or service. Positive reviews can increase customer trust, leading to more conversions, while negative reviews can hurt a business’s credibility and revenue. But what happens when Google reviews are not showing up in 2023?

Google Reviews not showing up in 2023 can be a major issue for businesses. It can be frustrating for customers who have taken the time to leave a review, as well as for businesses that rely on positive reviews for their online reputation. Moreover, a lack of reviews can also hurt a business’s search engine rankings, as Google uses reviews as a ranking factor.

But, don’t panic. Disappearing Google reviews have happened before to everyone, and Google explains some of the reasons why in their short video:

Still haven’t found the answer you’re looking for? In this blog post, we will explore the technical issues that can cause Google Reviews to not show up in 2023. We will also provide solutions to these issues that businesses can implement to ensure that their reviews are visible.

Table of Contents

Technical Issues with Google’s Review System

There are several technical issues that can prevent Google Reviews from showing up. Our infographic explains the most common ones below:

Technical Issues in Detail

  1. Delayed Review Display: Google may take some time to display new reviews, and this can be due to several reasons. For instance, if there are server issues or manual review processes, it may take longer to publish reviews. The delay can also be because Google needs to verify the authenticity of the reviews to prevent spam or fake reviews from appearing on a business’s profile.
  2. Inappropriate Content: Google has strict policies on user-generated content, and they remove reviews that contain inappropriate content. This includes hate speech, profanity, personal attacks, or any content that violates their policies. These reviews may not appear on a business’s profile or may be removed if they are detected after publication.
  3. Duplicate Reviews: Google may remove reviews that are considered duplicates of existing reviews. This can happen if a customer submits multiple reviews for the same business. Google’s algorithms can detect identical content, and these reviews may not be displayed on the business’s profile.
  4. Location Issues: Google may not display reviews if the customer is not in the same location as the business. This can happen if the customer uses a VPN or if the business has multiple locations. Reviews are often location-specific, and Google may filter out reviews that are not relevant to the business’s location

Solutions to Common Technical Issues Affecting Google Reviews

To ensure that their reviews are visible, businesses can implement the following solutions:

  1. Encourage Customers to Leave Reviews: Businesses can encourage their customers to leave reviews on Google by simply asking for them.
  2. Monitor Reviews: Businesses should monitor their Google Reviews regularly to ensure that they are being displayed and to identify any issues that may arise.
  3. Respond to Reviews: Responding to reviews, whether positive or negative, can help to build customer trust and improve the visibility of reviews.
  4. Check Business Information: Businesses should ensure that their business information, such as name, address, and phone number, is accurate and consistent across all online platforms, including Google. Furthermore, reviewers should ensure their location and device settings match the business being reviewed to avoid review blocking

Changes in Google’s Review Policies

Google constantly updates its policies surrounding reviews to improve the user experience and prevent abuse and manipulation. In 2023, Google introduced some significant changes to its review policies, which can affect the visibility and validity of reviews. For instance, Google now requires that reviewers have a verified Google account and a history of activity, such as using other Google services, to write reviews. This means that some legitimate customers who do not meet these criteria might not be able to post their reviews, and some businesses might lose some of their positive reviews. Moreover, Google has also cracked down on review gating, which is the practice of soliciting only positive reviews and filtering out negative ones. While this practice can skew the overall rating of a business, it is now considered a violation of Google’s policies and can result in the removal of all reviews.

To comply with Google’s review policies, businesses should encourage their customers to leave honest and unbiased reviews, regardless of their sentiment. They should also avoid incentivizing or punishing customers for their reviews, or selectively soliciting only positive feedback. By following these best practices, businesses can ensure that their reviews are authentic, relevant, and trustworthy.

Fake or Spam Reviews

Fake or spam reviews are a growing concern for Google and businesses, as they can distort the accuracy and reliability of reviews and mislead potential customers. Some of the common tactics used by spammers or fake reviewers include creating multiple accounts, using fake identities or photos, using review bots, posting identical or irrelevant reviews, or posting reviews on behalf of others without their consent. These practices violate Google’s review policies and can lead to the removal of all reviews, as well as penalties for the business.

To prevent fake or spam reviews, businesses can take several measures, such as monitoring their reviews regularly, reporting suspicious reviews to Google, responding to reviews in a timely and professional manner, and engaging with their customers to address their feedback and concerns. Businesses should also avoid buying or selling reviews, as this can result in permanent suspension or termination of their Google account.

Other Reasons Why Google Reviews May Not Show Up

Google reviews not showing up can be due to various factors beyond technical issues and fake/spam reviews. In this section, we will explore some additional reasons why Google reviews may not show up, and provide tips on how to address these issues.

Overview of additional factors:

  1. Review frequency: Google may not show reviews that are too frequent from the same source, as it may consider them spammy.
  2. Reviewer behavior: Google has strict policies on review content and behavior, and reviews that violate these policies may not show up.
  3. Incomplete profiles: If a reviewer has an incomplete profile or has not verified their identity with Google, their reviews may not show up.

Tips for addressing issues:

  1. Encourage diverse reviewers: To avoid reviews being considered spammy, businesses should encourage a variety of customers to leave reviews.
  2. Educate reviewers on policies: Businesses can educate their customers on Google’s review policies to prevent reviews from being flagged.
  3. Verify reviewers: Businesses can request that their customers verify their identity with Google to prevent their reviews from being blocked

How to Troubleshoot Google Reviews That Aren’t Showing Up

If businesses are experiencing issues with Google reviews not showing up, it’s important to troubleshoot the problem as soon as possible. In this section, we will provide a step-by-step guide to identifying and resolving issues preventing Google reviews from showing up.

Step-by-step guide:

  1. Check the business profile: Ensure that the business information and contact details are accurate and up-to-date on Google.
  2. Check review policies: Review Google’s policies on review content and behavior to ensure that reviews comply with these guidelines.
  3. Verify reviewers: Request that reviewers verify their identity with Google to prevent reviews from being blocked.
  4. Address technical issues: Ensure that there are no technical issues with Google’s review system, such as incorrect settings or software conflicts.
  5. Contact Google support: If the issue persists, contact Google support for further assistance

Overview of tools and resources:

  1. Google Business Profile: This platform allows businesses to manage their online presence and troubleshoot issues with Google reviews.
  2. Google Review Guidelines: This document provides detailed guidelines on review content and behavior, and should be consulted to ensure compliance.
  3. Google Support: This resource provides assistance for businesses experiencing issues with Google reviews not showing up

By following the tips and resources provided in this article, businesses can improve their chances of having their Google reviews show up and provide valuable feedback to potential customers.

Tips for Getting More Google Reviews in 2023

Getting more Google reviews can be a great way to improve your online reputation and attract more customers. Here are some best practices for encouraging customers to leave reviews on Google:

  1. Make it easy: One of the main reasons customers don’t leave reviews is because it’s too difficult or time-consuming. Make it easy for customers to leave a review by including a direct link to your Google My Business page in your email signature, website, or social media profiles.
  2. Ask for reviews: Encourage customers to leave a review by asking them in person or via email. You don’t know until you ask!
  3. Use automation software: Tools like Rate.Ink can help automate the review collection process. Rate.Ink sends review requests via email and follows up with customers who don’t leave a review. This can help you collect more reviews with less effort.
  4. Follow up: If a customer has expressed satisfaction with your product or service, don’t be afraid to follow up and ask them to leave a review. Timing is key – the best time to ask for a review is immediately after a positive experience.
  5. Respond to reviews: Responding to reviews, whether positive or negative, shows customers that you value their feedback and are committed to providing excellent customer service

Responding to Google Reviews

Responding to Google reviews is an important part of managing your online reputation. Here are some tips for crafting effective responses:

  1. Be prompt: Respond to reviews as soon as possible, ideally within 24-48 hours. This shows customers that you’re attentive and responsive.
  2. Be professional: Your responses should be professional and courteous, even if the review is negative. Avoid getting defensive or confrontational, and don’t share personal information about the reviewer.
  3. Address the issue: If the review is negative, acknowledge the customer’s concerns and offer a solution or explanation. If the review is positive, thank the customer for their feedback and encourage them to return.
  4. Use keywords: Including keywords related to your business or industry in your response can help improve your search rankings and visibility

If you receive negative reviews, it’s important to respond to them in a timely and professional manner. Doing so shows that you care about your customers and are committed to addressing their concerns. When responding to negative reviews, be sure to acknowledge the customer’s complaint and apologize for any negative experience they had with your business. Then, offer to take steps to address the issue and make it right. Remember to keep your tone professional and avoid getting defensive or confrontational.

In addition to responding to negative reviews, it’s also important to acknowledge and thank customers who leave positive reviews. Thank them for their feedback and let them know that you appreciate their business. This can help build strong relationships with your customers and encourage them to continue leaving positive reviews in the future.

Case Study: Burger Joint Solves Missing Google Reviews Issue

Bob’s Burgers is a “well-done” burger joint downtown that has been serving its customers for over a decade. With a strong online presence, they rely heavily on Google reviews to attract new customers and retain existing ones. However, they recently faced a technical problem where some of their reviews were missing from their Google Business Profile listing.

Problem: Missing Google Reviews Due to Location Issue

Bob’s Burgers recently moved to a new location but failed to update their Google Business Profile listing. As a result, some of their customers’ reviews were missing from their listing because Google may not display reviews if the customer is not in the same location as the business. Reviews are often location-specific, and Google may filter out reviews that are not relevant to the business’s location.

This issue was preventing potential customers from seeing a complete picture of their restaurant and could potentially impact their reputation and revenue.

Solution: Technical Investigation and Follow-Up

To address the missing reviews, Bob’s Burgers took the following steps:

  1. Technical Investigation: The restaurant’s digital marketing team investigated the issue and discovered that the missing reviews were due to the business’s failure to update their location on their Google Business Profile listing.
  2. Updated Location Information: Bob’s Burgers updated their location information on their Google Business Profile listing to reflect their new address.
  3. Contacted Google Support: Bob’s Burgers reached out to Google support to report the issue and seek a resolution. They provided evidence of the missing reviews and explained the location issue they had discovered.
  4. Followed up with Customers: Bob’s Burgers also reached out to customers who had left missing reviews to thank them for their feedback and encourage them to repost their reviews on Google directly.

Result: Restored Reviews and Improved Reputation

By taking the above steps, Bob’s Burgers was able to restore all the missing reviews to their Google Business Profilelisting. They also saw an improvement in their online reputation and an increase in new customer visits. By addressing the technical issue and following up with customers, they were able to maintain their strong online presence and continue providing excellent service to their customers.

Lessons Learned: Update Your Google Business Profile

This case study highlights the need to “spice up” your Google Business Profile listing, especially when moving to a new spot. Failure to update your location information can result in missing reviews, which can negatively impact your online reputation and revenue. Additionally, businesses should regularly monitor their online reviews and address any technical issues that arise promptly. It’s also crucial to follow up with customers and encourage them to repost their reviews directly on the relevant platform. By doing so, businesses can maintain their online reputation, attract new customers, and retain existing ones.


In conclusion, businesses may experience issues with Google reviews not showing up in 2023 due to technical problems with Google’s review system, changes in Google’s review policies, fake or spam reviews, or other factors such as review frequency or reviewer behavior. To address this issue, businesses can troubleshoot their Google reviews using step-by-step guides and tools, while also encouraging more reviews through best practices and automation software like Rate.Ink. Additionally, it’s important to respond to Google reviews, whether positive or negative, to show customers that their feedback is valued. Overall, businesses can take proactive steps to ensure their Google reviews are visible and impactful in 2023 and beyond.


Q: Why are Google reviews important?

A: Google reviews can influence a business’s reputation and visibility in search results. Positive reviews can attract more customers, while negative reviews can discourage potential customers.

Q: How do businesses respond to Google reviews?

A: Business owners or managers can respond to Google reviews by logging into their Google My Business account and clicking on “Reviews”. They can then select the review they want to respond to and write a public comment.

Q: How can I see my Google reviews?

A: To see your Google reviews, you need to be signed in to your Google account. Once you’re signed in, go to Google Maps or Google Search and search for the business you reviewed. Click on the business’s name to go to its Google My Business profile and scroll down to see the reviews.

Q: Why are my Google reviews not showing up in 2023?

A: There are several technical issues that can prevent Google Reviews from showing up, such as delayed review display, inappropriate content, duplicate reviews, and location issues.

Q: How can businesses ensure that their reviews are visible?

A: Businesses can encourage their customers to leave reviews, monitor their Google Reviews regularly, respond to reviews, ensure their business information is accurate and consistent, and ensure reviewers match the business being reviewed to avoid review blocking.

Q: What changes have Google introduced to its review policies?

A: Google has introduced significant changes to its review policies in 2023, which includes requiring reviewers to have a verified Google account and a history of activity and cracking down on review gating.

Q: How can businesses prevent fake or spam reviews?

A: Businesses can monitor their reviews regularly, report suspicious reviews to Google, respond to reviews in a timely and professional manner, and avoid buying or selling reviews.

Q: Can businesses get their removed reviews back?

A: It’s possible to get reviews that were removed due to technical issues, such as inappropriate content or duplicate reviews, back. However, reviews that violate Google’s policies will likely be permanently removed.

Alexa is a reviews specialist at Rate Ink. With a passion for digital marketing and customer experience, Alexa is dedicated to helping businesses build trust and credibility with their customers through the power of online reviews.

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