Why Google Reviews Matter for Your Business​

As a business owner, you’re always looking for ways to attract new customers and keep existing ones coming back. One powerful tool for achieving these goals is Google Reviews. 

In this article we’ll explain why Google Reviews matter for your business and how they can help you increase online visibility, improve trust and credibility, engage with customers, get valuable feedback, increase conversion rates, gain a competitive advantage, and get free advertising.

1. Increased Online Visibility

One of the biggest benefits of Google Reviews is that they can help increase your business’s online visibility. 

Businesses with more than 100 Google Reviews get 3.5 times more clicks and 4 times more website visits than those with fewer than 100 reviews, according to a study by BrightLocal. This means that having a large number of Google Reviews can make it easier for potential customers to find your business online.

2. Improved Trust and Credibility

Another important benefit of Google Reviews is that they can help improve trust and credibility with potential customers. 

91% of consumers read online reviews before making a purchase decision, and 84% trust online reviews as much as personal recommendations, according to BrightLocal. 

Positive Google Reviews can help build trust and credibility with potential customers, increasing the likelihood that they will choose your business over competitors.

3. Increased Customer Engagement

Google Reviews can also help increase customer engagement with your business. 7 out of 10 consumers will leave a review for a business if asked, according to BrightLocal. 

Responding to Google Reviews shows that you value customer feedback and are committed to providing great service, which can lead to increased customer engagement and loyalty.

In addition, 97% of consumers read businesses’ responses to reviews, so it’s important to respond to both positive and negative reviews.

4. Valuable Feedback

Google Reviews can provide valuable feedback on your business’s products and services. 80% of consumers say that they have changed their minds about a purchase based on negative reviews, according to ReviewTrackers.

Negative reviews can help you identify areas for improvement and make changes to better meet customer needs. 

In addition, 95% of consumers suspect censorship or fake reviews when they don’t see negative reviews, so it’s important to have a mix of positive and negative reviews.

5. Higher Conversion Rates

Positive Google Reviews can lead to higher conversion rates. Businesses with a 5-star rating get 39% more clicks than those with a 1-star rating, according to BrightLocal. 

In addition, 92% of consumers hesitate to buy from businesses with a 3-star rating or lower. Positive Google Reviews can reassure potential customers that they’re making a good choice by choosing your business.

Check out the full infographic below and feel free to share!